Job Vacancy Pasay, Metro Manila Position Customer Relationship Management Manager at Alfamart Trading Philippines

Alfamart Trading Philippines is currently accepting applications for the position of Customer Relationship Management Manager in the Pasay area. The job type available for this position is Full-time.

We are looking for candidates who possess proficient skills and have a minimum of beginners/seniors in the respective field. In addition to technical expertise, we highly value traits such as honesty, discipline, and a strong sense of responsibility in our prospective employees.

Alfamart Trading Philippines operates within the (according to the company) industry. If you are interested in applying for this position and joining our esteemed organization, we encourage you to submit your application promptly.

Job Information

Job Description

ABOUT US:

Being part of a dynamic organization is one of the secrets of career success. Alfamart is the first and only Super Minimart in the Philippines that is designed to serve the needs of local Filipino neighborhoods & communities. Join the fastest-growing chain as we expand across the Philippines

By joining the fastest-growing retail chain in the country, you become part of a team that is making a real difference. You’ll gain more than just a job; you’ll have opportunities for growth and development as the company expands across the Philippines. This means advancing your career, learning new skills, and contributing to a company that values its employees and the communities it serves.

Who are we looking for:

As CRM Manager, you will spearhead the launch and ongoing management of the company’s loyalty program. This role is pivotal to accelerating customer acquisition, increasing visit frequency, and fostering long-term customer loyalty across our network. You will act as a visionary leader with a deep understanding of retail loyalty ecosystems, data-driven personalization, and cross-functional collaboration to drive measurable business impact.

Key Responsibilities:

1. Program Strategy & Management

• Launch Leadership: Own the end-to-end strategy, development, and successful launch of the loyalty program, ensuring alignment with Alfamart’s business objectives and brand values.
• Program Roadmap: Continuously evolve the program structure, benefits, tiers, rewards, and redemption mechanisms to maximize customer value and drive measurable business results (e.g., increased basket size, frequency, and retention).
• Technology & Infrastructure: Collaborate with IT and external vendors to select, implement, and optimize the necessary Loyalty/CRM technology stack (loyalty platform, campaign management tools).

2. Customer Relationship Management (CRM) & Personalization

• Data Strategy: Define the strategy for capturing, segmenting, and leveraging member data to develop highly targeted and personalized marketing campaigns across all touchpoints (in-store, app, SMS, email).
• Life-Cycle Marketing: Design and execute CRM campaigns focused on key customer segments, including onboarding, win-back, churn mitigation, and VIP management.
• Customer Insights: Work closely with the Data Analytics team to transform loyalty data into actionable customer insights that inform merchandising, store operations, and promotional strategies.

3. Financial Performance & Reporting

• P&L Ownership: Manage the budget and financial performance of the loyalty program, defining KPIs, setting targets, and analyzing the ROI of all loyalty initiatives and offers.
• Reporting: Establish robust reporting mechanisms to track key metrics such as Member penetration, Active Member rate, Customer Lifetime Value (CLV), redemption rates, and incremental sales driven by the program.

4. Cross-Functional Leadership & Collaboration

• Partnerships: Identify and negotiate strategic partnerships (e.g., financial services, SM Advantage) to enhance the perceived value and utility of the loyalty program.
• Operational Integration: Partner with Store Operations, Marketing, Merchandising, and Training teams to ensure flawless execution of the program and provide excellent member experience in-store.

What does it take to be part of the team?

• Experience: Minimum of 4+ years of progressive experience in Loyalty Program management, CRM, or Customer Marketing, preferably within the retail, FMCG, or financial services industries.
• Launch Expertise: Proven track record of successfully launching, rebranding, or significantly overhauling a large-scale retail loyalty program.
• Analytical Skills: Exceptional data analysis skills and proficiency with loyalty platforms, campaign management tools, and data visualization software.
• Business Acumen: Strong understanding of retail economics, customer lifetime value models, and promotional ROI analysis.
• Education: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field. MBA is a plus.

What’s in it for You:

• Supportive Environment: Work in a collaborative and supportive team that values your contributions.
• Comprehensive Benefits: Health insurance, and other employee benefits including special membership services, employee discounts and employee awards.
• Dynamic Workplace: Be part of a fast-growing company with a dynamic and innovative culture.
• Work Life Balance: paid time off, including vacation, sick, and bereavement leaves, with increases based on tenure.

Please complete the pre-screening questions when you are directed to our landing page to ensure your application is fully processed.

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Job Type: Full-time

Work Location: In person

Requirements

• Basic Computer Skills
• Physically and Mentally Healthy
• No Criminal Record
• Able to Work in a Team
• Minimum Education of High School Diploma
• Good Communication Skills
• Minimum Age of 18 Years
• Able to Work Under Pressure
• Willing to Be Placed in the Designated Work Location

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