Job Vacancy Makati, Metro Manila Position Marketing Director at Mapúa University

Welcome to our job portal, where Mapúa University is offering exciting employment opportunities for the position of Marketing Director in the Makati area. We are currently seeking Full-time candidates.

We are looking for individuals who possess excellent skills and have relevant beginners/seniors in the field. Moreover, we highly value traits such as honesty, discipline, and accountability in our prospective employees.

As a company operating in the (according to the company) industry, we provide a wide range of professional opportunities. If you are interested in exploring a rewarding career path with Mapúa University, we encourage you to submit your application directly through our website.

Join our growing team and embark on a fulfilling career journey with Mapúa University. Don't miss out on the chance to be part of our dynamic work environment. Apply now and take the first step towards a bright future.

Job Information

Job Description

Mapúa University (MU) is one of the top Engineering schools in the Philippines. With ABET-accredited programs delivered through cutting-edge methods and state-of-the-art facilities, Mapúa trains and forms individuals to possess important knowledge, skills, and values, collectively known as outcomes, that will make them globally competitive and truly qualified to serve a wide range of professions in different fields. Mapúa is a member of Yuchengco Group of Companies (YGC).

Just recently, Mapúa University entered a partnership with Cintana Education, a global leader in international education, and Arizona State University, a top 1% global university ranked as the most innovative university in the U.S. The purpose of this partnership is to transform Mapúa University, which is known today for excellence in engineering and technology into a comprehensive university with a newly positioned and enhanced Business School and a new Medical and Health Sciences School.

Marketing Director (Makati Campus)

Position Overview:

• The Marketing Director is responsible for developing and implementing brand strategies that enhance the visibility of the Mapúa School of Business, the School of Health Sciences, the School of Nursing, and the School of Medicine, all in collaboration with Arizona State University (ASU).
• This role supports enrollment targets by managing the upper marketing funnels (i.e., building awareness and generating interest) and strengthening stakeholder engagement.
• The position leads campaign management, digital execution, and creative services, ensuring that the university’s brand presence is consistent, compelling, and aligned with overall marketing objectives across Mapúa and Mapúa Malayan Schools. This position is suited for a mid-level professional with 7–8 years of relevant experience.

Strategic Marketing:

• New Program Strategy: Collaborate with the academic team on the pipeline for innovation and new programs. Ensure that academic offerings are positioned with clear value propositions, supported by digital exposure, employability, and global relevance, aligning with market demand, industry trends, and the Mapúa brand.
• Pricing & Value Positioning – Drive a competitive and value-based pricing model by benchmarking against defined competitors while highlighting the added value of ASU-powered credentials. Implement pricing strategies that balance accessibility, perceived prestige, and profitability, including scholarship and installment options.
• Budget Management – Oversee the annual marketing budget process and monitor spending against the allocated budget. Assist with the university’s budgeting and MYA process.

Brand Strategy Development for all relevant schools under the ASU partnership scope:

• Develop and maintain brand guidelines and assets – both Mapúa, Mapúa Malayan, and ASU.
• Ensuring complete ASU brand compliance, specifically ensuring marketing assets approvals.
• Plan and execute yearly brand campaigns aligned with marketing & enrolment goals
• Ensure brand consistency across internal and external communications.
• Lead the new programs launches

Campaign Management:

• Lead the execution of multi-channel brand campaigns (TV, digital, print, events) to drive awareness and engagement.
• Own digital strategy and execution to drive qualified leads across various online platforms, including paid media, display, social, and video.
• Oversee timelines, budgets, and agency deliverables.
• Lead Digital Marketing Manager and agency to optimize digital lead journeys and conversion paths.

Qualifications:

A. Education: Bachelor’s degree; certificates and trainings in digital marketing and digital transformation an advantage

B. Required Skills/Competencies:

• Strategic thinking (translating an organization’s short- and long-term goals into actionable marketing and enrolment activities)
• Analytical, yet creative (an understanding of setting and measuring organizational and marketing goals)
• Performance driven (build and lead a high performance team to meet the enrolment goals)
• Project management (effectively manage multiple projects, timelines, and relationships)
• Digital Marketing skillsets (digital advertising and performance marketing, content creation, SEO, social media, PR/media relations, etc.)

C. Work Experience: Preferably with 7 years of work experience in marketing and delivery of goals.

Data Privacy Notice

By submitting your application, you consent to the collection, use, and processing of your personal data by Mapúa University in accordance with the Data Privacy Act of 2012 and the University’s data privacy policies. Your information will be used solely for recruitment purposes and will be kept confidential.

#mapuajobs

Job Type: Full-time

Benefits:

• Company Christmas gift
• Company events
• Employee discount
• Health insurance
• Life insurance
• On-site parking
• Pay raise
• Promotion to permanent employee

Ability to commute/relocate:

• Makati: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• To proceed to the next steps, please share your expected salary.

Work Location: In person

Requirements

• Good Communication Skills
• No Criminal Record
• Minimum Education of High School Diploma
• Minimum Age of 18 Years
• Able to Work Under Pressure
• Physically and Mentally Healthy
• Able to Work in a Team
• Willing to Be Placed in the Designated Work Location
• Experience in the Related Field (Preferred)

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